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Positioning the Vietnam tourism brand
Positioning the Vietnam tourism brand   (May 16, 2023)
Brand positioning can be understood as creating a unique position of a brand to ensure that target customers can recognise and clearly distinguish this brand from other competing brands.
Highlights
News
Ho Chi Minh City: Cho Quan Hospital Prison relic site offers 10 days of opening to visitors
Tan Son Nhat airport braces for holiday rush
Da Nang to have first smart airport terminal
Ha Giang building its own tourism brand
Events
HCM City to hold second international photography festival
Thailand’s “Nation Story” calls Phu Quoc a “heavenly island” of Vietnam
Hoi An tops list of world’s cheapest destinations​
Ho Chi Minh City named as favourite destination among APAC tourists
Opening of the Visit Vietnam Year - Dien Bien 2024, promoting historical - cultural value, natural beauty in the heroic land
TimeOut: Sa Pa is one of the most beautiful small towns in the world
Discovery
Visiting Da Nang’s commune of Hoa Bac during ripe rice season
Kite-flying festival draws crowds in Binh Thuan
Ha Noi flowers on postage stamps
Two well-known destinations for beaches, resorts and adventure in Vietnam
Exploring the wavy pass in the old jungle
Music videos become “tourism ambassadors”
Travel offer
2 ACV’s airports in World’s Top 100 Airports 2024
Da Lat night train service offers unique tourist experience
Vietnam Airlines to add over 100 flights for upcoming holidays
"Connecting Central Heritage" train officially operates
Vietnam Airlines increases flight frequencies to Con Dao
Capella Ha Noi honoured as best city hotel in Vietnam