Hoi An is an ancient city with many multi-layered cultural traditions, rich identities, various forms of folk art, and several craft villages. Hoi An, in Quang Nam province, has a great potential and holds many advantages to join the UNESCO Creative Cities Network. Once it is recognized as a global creative city, Hoi An will have new opportunities to promote its cultural tangible and intangible values and create new cultural and tourism services and products.